This is highly intensive, collaborative learning experience, designed to help you enhance your professional skills and accelerate your career goals. It is led by instructors with professional experience in the field; you will learn cutting-edge concepts and techniques to perform your tasks.

You will learn how to develop a social media strategy and leverage the latest technologies to grow and actively monitor massive online communities. You will be well-rounded in your knowledge of all social media, understand the baseline principles that drive success on any platform, and have the skills to impact ROI. Most importantly, you’ll learn to develop a strong underlying strategy to focus your time, efforts, and budget—so social media doesn’t turn into a chaotic free-for-all. You will learn how to use analytics and apply the strategic parameters to achieve desired results

Topics:

• Introduction to Social Media Marketing
• YouTube and Video Content Marketing
• Blogging Fundamentals
• Facebook, Twitter, and LinkedIn Marketing
• Instagram and Pinterest Marketing
• Google+ Marketing
• Social & Display Retargeting
• Social Media Content, SEO and Measurement